Dallas's sprawling metroplex and extreme summer heat create a challenging environment for the city's growing dog population. With temperatures exceeding 100°F for 3+ months annually and ground surfaces becoming too hot for paws, traditional exercise windows shrink dramatically. The city's 63% rental rate means most residents in trendy neighborhoods like Deep Ellum, Bishop Arts, and Uptown lack private yards, while rapid growth has left dog park infrastructure struggling to keep pace. Popular facilities like White Rock Lake Dog Park become overcrowded on weekends, and aggressive incidents at smaller parks create safety concerns for both pets and owners. Dallas dog parents spend $1,900 annually per pet while navigating a car-dependent city where accessing quality dog facilities requires significant travel time. The metroplex's size means many residents live 30+ minutes from decent off-leash areas, and summer heat makes midday exercise impossible for months. Rome revolutionizes Dallas dog ownership by providing private, climate-controlled yards across the metroplex, from Plano to Fort Worth, ensuring safe exercise regardless of Texas heat or urban sprawl challenges.